A foto, que aparece na última edição da revista Elle, provocou protestos de pessoas que dizem que sua foto foi digitalmente clareada. Em um artigo intitulado "Beyoncé the pale" (Beyoncé, a pálida), o jornal New York Post classificou o anúncio de chocante, e diz que a cantora está virtualmente irreconhecível.
In a head-shot to promote the Féria highlighting product, the 27-year-old singer appears to have a lighter skin tone than usual.
The actress and singer, whose father is African American and whose mother is Creole has a contract with L'Oréal worth £2.3 million over five years.
The picture, which appeared in the latest US edition of Elle magazine, provoked outrage on both sides of the Atlantic after commentators suggested the firm had digitally lightened Knowles's complexion.
In a piece called "Beyoncé the Pale", the New York Post called the advert 'shocking' and said the the world-famous singer was 'virtually unrecognizable'.
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