Hello you, Coca Cola

Trust Coca Cola. Trust it to offer a radical critique of 21st century gender politics. Trust that carbonated caramel corporate behemoth to cut through the flimflam of contemporary feminist thought to offer a debate-quashing, real world vision of modern womanhood in action. I talk, of course, of the 'Hello You' campaign.

No sooner had Adwatch finished discussing how the world's ad agencies trade in sub-Nuts caricatures of modern man, than this new Coke ad drops which - like Geri Halliwell - seems intent on saying: "Look! Look! Women can behave like irritating wazzocks, too."

What can you call it, but feminism in action? Feminism in action, with, it turns out, a side order of tied-in collectable tat, in the shape of (hey, girls, form an orderly queue there) a limited edition Ugly Betty coke bottle available exclusively through Selfridges. Because, after all, what does sexual equality mean, but the freedom to shop? 

Acredite na Coca Cola... Confie na sua crítica radical das políticas de gênero do século 21. Sim, bote fé que a corporação do caramelo carbonatado corta a enganação feminista contemporânea. Trata-se da campanha publicitária 'Hello You'.